At first glance, social media management may seem like easy work. How hard can it be to post content to a couple accounts every few days, right?
In order to demonstrate the full value of hiring a professional social media manager for your company, and how one can take time and stress off of your hands - we have outlined five of the main benefits below:
1. Post Consistency
Daily tasks can start to take over your day and push smaller tasks to the back burner - we understand. Posting to social media accounts tends to be one of those tasks that gets neglected for a lot of people due to the piling up of daily responsibilities and urgent tasks. The idea that “Facebook can wait - I’ll post tomorrow” is all too real. As tomorrow turns into next week, and next week into next month, you’ll eventually wake up to realize you no longer have an active social media account. You’ve gone silent.
As tomorrow turns into next week, and next week into next month, you’ll eventually wake up to realize you no longer have an active social media account.
This is where a social media management company comes in. It’s important that followers are getting fresh content from your brand on a regular basis in order to keep reminding them of your company - and in turn your products and services. Think “out of sight, out of mind” when it comes to your accounts. It is also important for new users coming to your social pages to see that your company is not only posting often, but the information that they receive is recent and interesting. For a user to get value from following your account - they need to be engaged in what you’re sharing.
A social media manager has time dedicated specifically to your social media accounts to ensure that posting stays on track. Not only will they stick to a posting schedule, but they will schedule posts in advance in order to eliminate the “I’m too busy to post right now” mentality. Keeping your company relevant to followers is the top priority here.
2. Customer Engagement
Along the same line as posting consistently to social media, monitoring accounts is just as vital to keep track of your company’s account engagement. This is another one of those things that just might not seem as high priority as other daily tasks - but it is just as crucial to the success of your accounts. One of the last things you want to do is miss messages from customers or potential customers and end up making them feel ignored by your company.
A social media manager will make monitoring and engagement a top priority. They can allocate time to monitor your accounts and not only listen in on what is happening on your accounts but engage with users. This “listening in” on customer posts will give you and your social media manager a keen knowledge of what customers are looking for. Acknowledging these customers through various forms of engagement provides “evidence” that you’re paying attention to what they’re saying. This evidence is important to show customers that your company cares about their input.
3. Content Research
We know how time consuming it can be to find relevant articles and information for you to post to your company page. It’s crucial to find interesting content that is new, relevant, and will engage users while keeping away from anything that may be controversial. On top of finding articles and information to post - it is important to track what your company’s competitors are doing on social media. You want to stay ahead of what everyone else is doing in order to stand out, but the time it takes to do the research can add up quickly.
You want to stay ahead of what everyone else is doing in order to stand out, but the time it takes to do the research can add up quickly.
We can’t stress enough how important it is to make sure the content you find and post is engaging for your audience. Not only should posts be interesting, but you should have a diverse range of post types as well. Gaining more meaningful engagement on your social media posts is where a trusting relationship is built between your company and its customers.
A social media manager will utilize the necessary tools to monitor keywords and search through resources to find the best and most engaging content for your target audience. Staying up-to-date on the latest news and information specific to your company will give your customers a place to get interesting articles and keep you in the spotlight.
4. Post Analysis
It’s easy to argue that you could look at the likes and engagement on your posts to see how they are doing. However if you’re not utilizing reporting tools and doing a full analysis of what posts garnered the most engagement, the demographics of the post engagement, what days and times work best, and the amount of clicks on your post links, you’re simply not getting the full picture. There is much more of a science to it than looking at previous posts and the number of likes.
Monthly post analysis can significantly impact your social media strategy - and it is (major) key to constantly update your strategy based on what is and what isn’t working. The longer reporting continues, the more detailed reports can be made and your company’s target audience can be narrowed down and marketed to accordingly.
There are a number of tools that a social media manager can put to use in order to better survey your posts. These can be used to build reports and keep track of the success of your posts on a month-to-month basis. Adapting to trends is the big point here - moving forward each month, a social media manager can analyze different aspects of each post and create a content release schedule for the coming month. The result is content that has been tailored to what your customers want to see.
5. Overall Value vs. Price
Now that we’ve scratched the surface on some of the crucial work that goes into social media management, let’s revisit the question “How hard can it be to post to a couple accounts every few days?” It is important to consider all aspects that go into creating a successful social media account when considering whether to get a social media manager for your business. The overall value of social media when looking at the price, comes from the time spent putting together an effective strategy, sticking to that strategy and shaping it each month to reflect what’s working best.
Look at the entire picture when reviewing the cost of a social media manager or management company. Consider the amount of time that needs to be spent on posting, engagement, research, analyzing posts and reviewing and reworking your overall social media strategy. Now multiply that by the amount of different platforms you want your company to utilize. The time adds up quickly, and handing this off to a professional will result in more time that you can spend growing your company in other ways, while your social media presence is in good hands.
When you take a step back and survey your options - be it posting on your own or hiring a company like Roketto - you can see that the value significantly outweighs the price. At Roketto, our first step to the success of running a social media account is understanding your business, your brand, and your vision in order to help propel your company towards success.
At Roketto, our first step to the success of running a social media account is understanding your business, your brand, and your vision in order to help propel your company towards success.
If you are interested in learning more about how we could help your business through social media management, give us a shout. We would be happy to provide you with more insight on how we can build your brand while you can focus on growing your business.