Inbound Marketing Tips & Strategies.

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    Roketto_Blog_HubSpot_v1.0-01-1

    Social Media | Content Marketing |

    How to Create a Social Media Content Strategy - Content Marketing 101

    Marketers have been jumping on the social media marketing bandwagon for years now. Their clients don’t understand it but everyone tells them they need it, regurgitating content doesn’t require much thinking or a skill set, and activities don’t need to be tied to ROI because the value of social can’t be measured.
    12 Minute Read
    Chris Onyett Chris Onyett
    Roketto_Blog_LeadGeneration_v1.0-01

    Inbound Marketing | Manufacturing Marketing | Content Marketing |

    Manufacturing Marketing Plan Template

    There is a lot of emphasis on manufacturers to improve plant productivity, meet customer needs and increase sales lead generation. Learn how to create a an easy and effective marketing plan template for your manufacturing business.
    13 Minute Read
    Ulf Lonegren Ulf Lonegren
    Roketto_Blog_Infographics_v1.0-01

    Design | Content Marketing |

    How to Make a Successful Infographic - Content Marketing 101

    An infographic is an incredible way of presenting information that works great as link bait, creates strong brand awareness, can quickly grow your subscriber list and is highly shareable.
    14 Minute Read
    Chris Onyett Chris Onyett
    Roketto_Blog_8Metrics_v1.0-01-1

    Manufacturing Marketing |

    8 Critical Marketing Metrics all Manufacturing Companies Must Track

    It's never been easier for manufacturing companies to track the results of their marketing spend. Ironically, this has also made it one of the most difficult times for manufacturing companies to feel comfortable about their marketing efforts.
    9 Minute Read
    Roketto Team Roketto Team
    Roketto_Blog_Guide_v1.0-01

    Inbound Marketing | Content Marketing |

    How to Create a Guide - Content Marketing 101

    I like to think of guides as a combination of a white paper and an infographic. They should offer comprehensive details on a topic, and be beautifully formatted and easy to digest. Ultimately, a guide needs to help a user learn something valuable, and overcome a challenge.
    8 Minute Read
    Chris Onyett Chris Onyett
    Roketto_Blog_Marketing101-1_v1.0-01

    Inbound Marketing | Content Marketing |

    How to Get Traffic to Your Blog - Content Marketing 101

    While blogging is an extremely powerful tool when done correctly, we see way too many businesses focused on churning out quick, worthless content for weeks, months or even years, and then getting frustrated that the desired results didn’t come.
    10 Minute Read
    Chris Onyett Chris Onyett
    Maps-API-Change_cover

    Company News | Inbound Marketing |

    Google Maps API Changes and What it Means for Your Website

    As of May 2nd of this year, Google Maps made some big changes to the way their Maps products work. Because of these changes, maps that currently exist on websites could see a service interruption, but Roketto is here to help.
    4 Minute Read
    Roketto Team Roketto Team
    Roketto_Blog_SaaS_v1.0-01

    Inbound Marketing | SaaS Marketing | Sales |

    Should You Create a Value-Added Reseller Business Model?

    An explanation of the various kinds of value added reseller program options and their benefits for SaaS vendors looking to diversity their sales and distribution model.
    18 Minute Read
    Ulf Lonegren Ulf Lonegren
    bike-to-work-roketto

    Company News | Events & Conferences |

    Roketto Gears Up for Bike to Work Week

    Roketto gears up for bike to work week as part of an effort to become healthier and more eco-friendly. Introducing the Riders of Roketto (including Kupo!).
    4 Minute Read
    Roketto Team Roketto Team
    Roketto_Blog_Manufacturers-01

    Inbound Marketing | Manufacturing Marketing |

    Why Manufacturers Need To Get Serious About an OEM Marketing Strategy

    We’re looking at what an inbound OEM Marketing strategy is, and some of the reasons why Original Equipment Manufacturer’s can benefit greatly from inbound.
    9 Minute Read
    Roketto Team Roketto Team
    Roketto_Blog_Dinosaur_Cover-06

    Inbound Marketing | Manufacturing Marketing |

    Industrial Marketing Management for Monster Results

    An approach to industrial marketing management for HUGE results. Learn the top marketing tactics and channels for each stage of the funnel.
    7 Minute Read
    Chris Onyett Chris Onyett
    cover_run-01

    Inbound Marketing | Manufacturing Marketing | Sales |

    Manufacturing Sales - How to Transition From Outbound to Inbound

    A list of tips for how manufacturing companies can transition their outbound tactics into inbound ones while maintaining the sales produced by their current pipeline in the process.
    5 Minute Read
    Ulf Lonegren Ulf Lonegren
    cover-1

    Inbound Marketing | Design |

    Did You Know You Need a Website Maintenance Plan?

    If you’re without a website maintenance plan, your website runs the risk of breaking, being taken over by bots or even worse… having your domain blacklisted forever.
    5 Minute Read
    Jason Pettyjohn Jason Pettyjohn
    4keys_to_industrial_marketing

    Inbound Marketing | Manufacturing Marketing | Content Marketing |

    4 Keys to Industrial Content Marketing

    Meet your challenges head on and learn about the 4 Keys to successful content marketing for B2B industrial product & services companies.
    9 Minute Read
    Chris Onyett Chris Onyett
    7_email_marketing_best_practices

    Email Marketing |

    7 Email Marketing Best Practices to Boost Newsletter Engagement

    Here are 7 email marketing best practices you can put into place to boost your newsletter engagement.
    7 Minute Read
    Roketto Team Roketto Team
    5_email_marketing_list_management

    Email Marketing | Inbound Marketing | SaaS Marketing | Sales |

    5 Email Marketing List Management Tips To Maximize ROI

    Tips for Startup and SaaS companies for how to get the most ROI out of their email marketing segmentation
    6 Minute Read
    Roketto Team Roketto Team
    lion_cover-01

    HubSpot | Inbound Marketing | Sales |

    Raising A Lion - 5 Lessons From Dan Tyre’s Pipeline Generation Bootcamp

    In just eight weeks, Dan Tyre’s Pipeline Generation Bootcamp evolved me from Lion Cub to Lion King. Here’s five lessons that really stuck with me since graduating.
    8 Minute Read
    Ulf Lonegren Ulf Lonegren
    saas-marketing-essentials

    HubSpot | SaaS Marketing | Sales |

    SaaS Marketing Essentials - 3 Reasons Why You Need HubSpot

    3 reasons why SaaS startups should be using HubSpot for their inbound marketing initiatives.
    5 Minute Read
    Ulf Lonegren Ulf Lonegren
    top-5-sales-tips

    Inbound Marketing | SaaS Marketing | Sales |

    Top 5 Software Sales Tips for SaaS Executives

    There has never been more pressure on SaaS executives to implement software sales techniques that work. Here are 5 tips to help close more deals.
    5 Minute Read
    Roketto Team Roketto Team
    3-key-ways-enhance-email

    Email Marketing | Inbound Marketing | Sales |

    3 Key Ways to Enhance Your Email Marketing Optimization

    Optimizing your emails for success not only produces great open and click-through rates, it also means using email as a tool to grow your entire business.
    5 Minute Read
    Roketto Team Roketto Team
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